Solutions for Success

Welcome to XV Insight

Based in Leamington Spa, Warwickshire, we are an experienced, creative market research agency that helps organisations identify opportunities, innovate and grow.

We are pragmatic and resourceful in our approach, helping you to meet your research and insight goals.

Why Us?

Drawing on over 25 years of research and insight experience, our clients trust XV Insight to support them with a range of services, including full-service end-to-end project management and execution, project evaluation and consultancy/ freelance resource.

Multi-sector Experience

We have worked across a broad spectrum of private and public sectors, including retail, consumer goods, travel & tourism, hospitality, transport & automotive and healthcare.

Listen and Look

We listen to what the client needs are and what knowledge and data already exist

Research

We think about how to meet those needs with existing data and/or new research

Design and Deliver

We design a project plan to meet the client needs and deliver high quality research

Think

We think, drawing actionable insight from the research

Share and Refine

We share learning and insight with the client and their stakeholders, and listen to the client feedback

Expertise

Customer Experience

Contented customers are key to your success whatever product or service you provide. We provide research solutions that explore the experience your visitors/customers have with you. Both our long-term tracking and ad-hoc projects for individual events and exhibitions focus on learning. We provide clear recommendations for actions that will improve customer experience and loyalty now and in the future.

Social & Community Research

We carry out a variety of research to support economic & social impact and community engagement projects. Consultation projects, both quantitative and qualitative provide vital input into decisions affecting communities. Whether general community opinions or responses to proposed developments are needed we engage with the public and with stakeholders to get a clear understanding of opinions.

Project Evaluation

We use arrange of techniques including Theory of Change to explore whether your projects have met their goals and objectives. Stakeholder feedback, project documentation, project outputs and audience opinions all form part of our core process. Our evaluations not only assess the success of the project, but importantly focus on the learnings that can be applied to future projects.

Customer Journeys

Often our clients need to know more about how their prospects and customers interact with them. If you need to understand more about your customer’s decision-making process or the journey they take when considering you, we can provide a range of research solutions to help. Mapping the journey a visitor takes is hugely important to ensuring your offer is right and has competitive advantage.

Product & Concept Development

Using qualitative and quantitative techniques we can help you develop successful products and services. Establishing the appeal in a competitive context and a true measure of intent to purchase are vital to assessing true potential. We dig deep into individual elements of the proposed offer to see what each contributes to the overall appeal.

Brand & Communications

Knowing how your brand performs in a competitive context is essential for your business success. Knowing the strengths and areas that need attention, enables targeted communications to be developed. Using qualitative and quantitative techniques we can support you throughout this journey to understand your brand and to monitor the effectiveness of your communications.

Employee Engagement

Understanding staff experience in your organisation has never been more important than it is now. We offer bespoke, multi-method surveys with detailed analysis and improvement focus reporting . We also advise on capturing best practice examples and action planning activities. We draw on experience across large and small organisations, private and public sector to design a research programme that works for you.

Trends & Forecasting

Working with existing data sources we can provide secondary analysis to inform your business decisions. We use your data sources and/or published reports to build a picture. We find the salient points, explore the implications of the insight available and develop projections for the future. We work with you to make the most of the data you have.

Customer Experience

Social & Community Research

Project Evaluation

Customer Journeys

Products & Concept Development

Brand & Communications

Employee Engagement

Trends & Forecasting

Methods

Quantitative Research

Online, telephone and face-to-face surveys. All designed to meet your project objectives, we combine several methods when appropriate to optimise your survey reach. As well as sending personal and private survey links for our online surveys, we also use SMS and QR codes to maximise the reach. Our Market Research Society accredited fieldwork partners provide high quality interviewing on every project.

Workshop Facilitation

Getting the research report is the start not the end of the journey. We work with you and your team to make sure the insight and learning reaches the people it needs to. Our sessions focus on the implications and actions that arise from the research. We work with your teams to establish plans with timing and accountability that ensure what needs to be done gets done!

Qualitative Research

Depth interviews and focus groups, online or face-to-face, provide flexible options for gathering deeper insight . We provide a range of techniques for getting under the skin of how your customers and prospects feel. We carry out both stand-alone qualitative projects and successfully use qualitative content to enhance quantitative data sets.

Secondary Analysis

Stakeholder Engagement

Stakeholder engagement is often a key part of any project develop and delivery. Understanding what your stakeholders think is sometimes challenging. We work in a variety of ways, through surveys, workshops and depth discussions to find out how they feel.

Engaging Reporting

Whether you need a visually engaging snapshot, a full written report or something in between, we will always report the research insight in ways that work best for you. Face-to-face and virtual debrief workshops are always included and output designed are developed to meet the needs of you and your team.