Who We Are

Our Story

XV Insight was established to provide high quality, cost-effective support to agencies and clients. Drawing on 25 years of research and insight experience across multiple business sectors we bring knowledge and expertise to every project we work on.

Our Guiding Principles

To design and deliver the right research solutions for our client needs
To provide a flexible, accessible, enthusiastic project team
To always have experienced, senior staff leading every step of every project

Our Values

We live by a set of values that make sense to us and to our customers. Trusted to deliver what we promise, customer-first to create solutions that work for you, entrepreneurial by seeking knowledge, ideas and innovoations and dynamic, not bound by processes and rules.


Listen & LOOK

We listen to what the client needs are and  what knowledge and data already exists



We think about how to meet those needs with existing data and/or new research


Design & deliver

We design a project plan to meet the client needs and deliver high quality research



We think, drawing actionable insight from the research


Share & Refine

We share learning and insight with the client and their stakeholders, and listen to the client feedback

Our Team

We have a flexible team, allowing us to bring the best people together for each and every project. This means we are always able to provide n expert team, the right blend of skills, expertise and knowledge.  We work with market-leading fieldwork suppliers who deliver to recognised market research standards (MRS, ESOMAR, IQCS etc.) and are GDPR compliant.

Helen Roberts

Helen Roberts


Helen started her market research career in 1990 in the automotive sector. She has held senior Director agency positions since 1995, with MIL, NOP and GfK prior to establishing XV Insight in 2017.

Her industry experience covers automotive, consumer goods, travel, tourism, transport, hospitality and retail. Her research expertise covers customer experience, customer journey, brand and communications, segmentation, market sizing, trends, product innovation and strategy.

Helen has spoken at many conferences and written articles for both trade and consumer publications. Helen’s priority is always to ensure research design is optimised for the knowledge requirements, whilst being mindful of a realistic budget.

Helen’s focus is to provide clients with valuable insight that identifies and prioritises outcomes and actions., working with clients to implement change and generate maximum value from the research.

Jennifer Hill - Associate

Jennifer is a research consultant with 15 years experience. She has spent time at big agencies as well as working in consultancy business.

Her research expertise covers qualitative and quantitative methodologies in customer experience, satisfaction and loyalty, customer journey, brand and communications, segmentation, trends  and strategy.

Jennifer provides support to XV Insight for project management, fieldwork supervision, data analysis and qualitative interviews and group moderation

Sam Wright - Analyst

Sam is a gap-student, providing admin and analysis support to the team

He provides support with scripting questionnaires, data input and data analysis.

With an eye for detail and an enthusiasm to find the real story, Sam is able to help the team with added insight and a fresh perspective

When not being a researcher, Sam will be found volunteering at Kenilworth Castle or most likely on a rugby pitch.

We collaborate with trusted qualitative and quantitative researchers to make sure you have the right people on your project. We work with accredited fieldwork suppliers and expert data processing teams, all of whom have quality at the heart of what they do.