Case Studies

Experiential Activities

Client: VisitEngland

What we did

VisitEngland wanted to understand more about the role of experiential activities in influencing holiday behaviour of both domestic and inbound tourists. Online research as carried out in 11 countries, exploring 24 individual experiential activities. The complex data set provides a rich source of knowledge and insight

Value to the client

The outputs include an overall report,  country summaries and individual dashboards for each of the experiential activities tested. All results can be seen at https://www.visitbritain.org/experiential-activity-research

Skills

International Research