Case Studies

Experiential Activities
Client: VisitEngland
What we did
VisitEngland wanted to understand more about the role of experiential activities in influencing holiday behaviour of both domestic and inbound tourists. Online research as carried out in 11 countries, exploring 24 individual experiential activities. The complex data set provides a rich source of knowledge and insight
Value to the client
The outputs include an overall report, country summaries and individual dashboards for each of the experiential activities tested. All results can be seen at https://www.visitbritain.org/experiential-activity-research
Skills
International Research