Case Studies

Exhibition Evaluation

Client: Leading Museum Group

What we did

XV Insight was commissioned to carry out an evaluation of major exhibition hosted by the museum. The evaluation included review of exhibition data including visitor volumes, and financial information. We explored visitor feedback including  profiling and their visit experience. Primary research was used to provide deeper insight into the exhibition:
1. An online survey with all museum staff to understand heir experience before, during and after the exhibition
2. Depth interviews with stakeholders including local tourism representatives, sponsors, tour operators, hotels  etc.

Value to the client

The report not only provided a summary of the exhibition, but most importantly it focused in on legacy and learning. The evaluation provides the museum group with insight into how future events and exhibitions can benefit from the knowledge and experience gained through this exhibition.


Evaluation, Secondary Analysis, In-Depth Stakeholder Research, Staff Research