Inbound Tourism Potential
Client: Discover England Fund Large Project Team
What we did
Secondary analysis deep dive to explore topics of most importance to the project team in more depth.
Audit of experiences, accommodation and transport providers against a set of criteria developed to reflect inbound tourist requirements and the Project themes and focus
Value to the client
Clarity on the needs of inbound tourists:
– Experiences – fit to interests, facilities, visibility etc.
– Accommodation – quality standards, location, style etc.
– Transport – the challenges of journeys from gateways to destination and in particular ‘The last mile’
Insight informed decisions around local themes and development plans for providers
Secondary Analysis – Data to Insight, Desk Research, Audit