Case Studies

Inbound Tourism Potential

Client: Discover England Fund Large Project Team

What we did

Secondary analysis deep dive to explore topics of most importance to the project team in more depth.
Audit of experiences, accommodation and transport providers against a set of criteria developed to reflect inbound tourist requirements and the Project themes and focus

Value to the client

Clarity on the needs of inbound tourists:
– Experiences – fit to interests, facilities, visibility etc.
– Accommodation – quality standards, location, style etc.
– Transport – the challenges of journeys from gateways to destination and in particular ‘The  last mile’
Insight informed decisions around local themes and development plans for providers


Secondary Analysis – Data to Insight, Desk Research, Audit