Coventry & Warwickshire Chamber of Commerce

What We Did

Collaborating with Webropol, who provide professional, easy to use survey and analysis software, to provide assessment of both exhibitor and visitor experience at the #CWRocks Business Expo.
Online surveys were used both during and after the event to gather feedback on the event. A tablet based survey was used to interview visitors on the day and an email link to the online survey was sent afterwards to visitors and exhibitors

Value To Client

The results provided a very positive assessment of both the exhibitor and visitor experience for the Chamber of Commerce team. Insight provided has been used to support decisions for the next #CWRocks Expo in many areas including; hall layout, stand pricing, exhibitor support materials, content and timing of Learning Lab sessions, marketing and promotion of the event.

Skills

Customer / Visitor Satisfaction

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Case Studies

Coventry & Warwickshire Chamber of Commerce

What We Did

Secondary analysis of multiple research data sources (both published sources e.g. International Passenger Survey (IPS), and Visit Britain commissioned research). We produced focused, relevant insight reports for each of the Discover England Year 2 & 3 Large Scale Projects. Examples can be seen at https://www.visitbritain.org/research-summary-reports

Value To Client

Each DEF project team received insight that informed their project development, including a deeper understanding of their target audiences and the opportunity for their proposition. Insight fed in to further development of the project concepts and positioning. Overall the analysis also provided Visit Britain with a deeper understanding of the inbound tourism opportunity.

Skills

Secondary Analysis – Data to Insight