Case Studies

Suffolk Horse Society

XV Insight have carried out visitor research at the Suffolk Horse Spectacular and Country Fair for the last two years.  As the main fund raising activity for the Society,  the event at the Marks Hall Estate in Essex, attracts several thousand people each year. The survey gathers information on the motivations to visit the event, how far people have travelled and their satisfaction with the event.

The analysis guides planning of the event for future years, including the range of attractions and activities included, location, event promotion, trade stand mix etc.