What We Did
Secondary analysis of multiple research data sources (both published sources e.g. International Passenger Survey (IPS), and Visit Britain commissioned research). We produced focused, relevant insight reports for each of the Discover England Year 2 & 3 Large Scale Projects. Examples can be seen at https://www.visitbritain.org/research-summary-reports
Value To Client
Each DEF project team received insight that informed their project development, including a deeper understanding of their target audiences and the opportunity for their proposition. Insight fed in to further development of the project concepts and positioning. Overall the analysis also provided Visit Britain with a deeper understanding of the inbound tourism opportunity.
Secondary Analysis – Data to Insight