Who We Are

We have a flexible team, allowing us to bring the best people together for each and every project. This means we are always able to provide an expert team with the right blend of skills, expertise and knowledge.

We collaborate with trusted qualitative and quantitative researchers and an expert data processing tea, all of whom have quality at the heart of what they do, to make sure you have the right people on your project.

We work with trusted market-leading fieldwork partners who deliver to recognised market research standards (MRS, ESOMAR, IQCS etc.) and are GDPR compliant.

Helen Roberts

Helen started her market research career in 1990 in the automotive sector. She has held senior Director agency positions since 1995, with MIL, NOP and GfK prior to establishing XV Insight in 2017.

Her experience covers a wide range of industry sectors, working with both public and private sector clients. Her research expertise covers customer experience, customer journey, brand and communications, segmentation, market sizing, trends, product innovation and strategy.

Helen’s priority is always to ensure research design is optimised for the knowledge requirements, whilst being mindful of a realistic budget. Helen’s focus is to provide clients with valuable insight that identifies and prioritises outcomes and actions, working with clients to implement change and generate maximum value from the research.

Jennifer Hill

Jennifer is a research consultant with 20 years experience. She has spent time at big agencies as well as working in consultancy business.

Her research expertise covers qualitative and quantitative methodologies in customer experience, satisfaction and loyalty, customer journey, brand and communications, segmentation, trends  and strategy.

Jennifer provides support to XV Insight for project management, fieldwork supervision, data analysis and qualitative interviews and group moderation.

Sam Wright

Sam has worked part time with XV insight since 2018.

He provides support with scripting questionnaires, data input and data analysis.

With an eye for detail and an enthusiasm to find the real story, Sam is able to help the team with added insight and a fresh perspective.